You’ve been in business for a few years now and things are going well. You’re starting to get some traction and you’re ready to grow. But there’s one problem: you don’t have the time or bandwidth to do marketing well on your own.
So, is it time to hire a marketing team?
The answer, of course, is that it depends.
Every business is different and there’s no one-size-fits-all answer to this question. However, there are a few key factors that you should consider before making the decision to hire a marketing team.
In this blog post, we’ll break down those factors so you can decide if hiring a marketing team is right for your business.
What are Your Marketing Goals?
The first step in deciding if you should hire a marketing team is to determine your goals.
What does success look like for your business?
Are you looking to increase brand awareness?
Drive more traffic to your website?
Generate more leads?
Once you know what success looks like, you can start to figure out what kind of help you need to achieve those goals.
For example, let’s say your goal is to increase brand awareness. In that case, you might need help with creating content, managing social media accounts, and organizing PR campaigns.
On the other hand, if your goal is to generate more leads, you might need help with developing lead magnets, setting up LeadPages, and running email campaigns.
Once you know what kind of help you need, you can start to assess whether or not you have the internal resources to handle it all yourself or if you need to outsource some (or all) of the work.
Do You Have the Internal Resources?
The next factor to consider is whether or not you have the internal resources to get the job done.
Do you have someone on your team who is knowledgeable about marketing and capable of taking on additional responsibilities? If so, great! That will save you some money and allow you to keep full control over your marketing efforts.
However, if you don’t have anyone on your team who can handle the work (or if the person who can handle it is already stretched thin), then hiring a marketing agency might be the best option for you.
Can You Afford a Marketing Agency?
Of course, budget is always a consideration when making any business decision. Hiring a marketing agency will obviously come at a cost but that doesn’t mean it’s not worth the investment.
A good marketing agency will be able to provide a significant return on investment by helping you achieve your goals and grow your business.
When evaluating whether or not you can afford an agency, calculate how much revenue they could help you generate over time and compare that amount with their fees.
If the ROI looks good, then hiring an agency might be worth considering after all.
There’s no easy answer when it comes to deciding whether or not to hire a marketing team but we hope this blog post has given you some clarity on the topic.
Ultimately, only YOU can decide what’s best for YOUR business but we hope this guide has helped give you something to think about as you make that decision . . . Good luck!